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The Effect of Attention Guidance and the Potential of Cinmatic Augmented Reality in Narrative Immersion

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Citation

Kao JS & Kao K (2022) The Effect of Attention Guidance and the Potential of Cinmatic Augmented Reality in Narrative Immersion. In: 2022 IEEE Games, Entertainment, Media Conference (GEM), St. Michael, Barbados, 27.11.2022-30.11.2022. IEEE. https://doi.org/10.1109/gem56474.2022.10017977

Abstract
This paper discusses issues relate to narrative immersion in cinematic extended reality (CXR). System immersion built by reality technologies forms the fundamental feature of the new medium of storytelling. Attention guidance is widely applied in CXR to maintain the flow of narrative immersion. The authors review several attention guidance approaches and suggest diegetic cue is the preferred method in CXR since it embeds in the scene and less disturbs the storytelling. A framework is proposed in this paper to illustrate pathways of Cinematic Augmented Reality (CAR) and Cinematic Virtual Reality (CVR) to achieve narrative immersion. The authors conclude that CAR has more advantages in fulfilling narrative immersion than CVR due to viewers' reinforced involvement in CAR, suggesting the value of exploring the potential of CAR as a storytelling medium.

StatusPublished
Publication date30/11/2022
PublisherIEEE
Conference2022 IEEE Games, Entertainment, Media Conference (GEM)
Conference locationSt. Michael, Barbados
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Dr Karen Kao

Dr Karen Kao

Lect in Digital Marketing & Analytics, Marketing & Retail