Article
Details
Citation
Angell R, Fang Hua, Marder B & Mule J (2025) Let’s (Not) Get Physical: Cross-Format Dilution when Launching Physical Counterparts with Unique Digital Assets. Journal of Retailing.
| Status | Accepted |
|---|---|
| Funders | |
| Date accepted by journal | 01/05/2025 |
| ISSN | 0022-4359 |
People (1)
Professor in Marketing, Marketing & Retail